Thailand’s PTT OR allocates $220m to scale Café Amazon footprint

PTT OR currently operates 4,430 Café Amazon outlets across Thailand and a further 420 internationally | Photo credit: Café Amazon

Thailand’s PTT Oil and Retail Business (PTT OR) has ring-fenced approximately THB 7.4bn ($220m) to scale its Café Amazon network in Thailand. 
 

Speaking at an Opportunity Day event organised by the Stock Exchange of Thailand on 3 March, PTT OR Investor Relations Manager Pitirat Rattanachote said approximately 40% of the oil giant’s total THB 19bn ($560m) investment budget this year will focus on growing its domestic coffee shop business. 

Bangkok-based PTT OR currently operates 4,430 Café Amazon outlets across Thailand, 53% of which are in PTT OR-owned petrol stations. The budget will also facilitate outlet renovations and potential M&A activity, Rattanachote added. 

Thailand’s largest coffee chain also operates 420 stores across 10 international markets in East Asia and the Middle East. Approximately THB 2.8bn ($84.5m) of PTT OR’s total investment budget has been allocated to expanding its petrol station network and Café Amazon footprint outside of Thailand, with a particular focus on Cambodia due to its ‘high growth potential’. 

Café Amazon currently operates more than 230 outlets in Cambodia – its largest international market. 

International outlet growth is also likely to be driven by expansion in Bangladesh after PTT OR signed a master franchise agreement with Bashundhara Group in August 2024 to launch the café brand in the South Asian country. The franchise partners see long-term potential for 100 Bangladesh stores.  

Café Amazon forms part of PTT OR’s Lifestyle reporting segment, which also includes 124 Pacamera Coffee Roasters and Pearly Tea outlets. Collectively, the chains achieved 7.4% year-on-year sales growth in 2024 to reach THB 16.2bn ($481.5m) – which PTT OR attributed to Café Amazon outlet expansion.