The Oregon-based drive-thru operator is the fourth US branded coffee chain to reach 1,000 stores and currently leads the country’s fast-growing drive-thru coffee segment
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Dutch Bros currently operates across 18 US states, with a strong presence in Oregon, California and Texas | Photo credit: Nicolas Nieves Quiroz
Oregon-based drive thru Dutch Bros has reached 1,000 stores with a new outlet in Orlando, Florida.
Founded in 1992, Dutch Bros is one of the fastest-growing branded coffee chains in the US. It is also the largest drive-thru-focused operator, having opened more than 450 stores since 2022.
Dutch Bros currently operates across 18 US states, with a strong presence in Oregon, California and Texas, and has longer-term ambitions to operate 4,000 US stores.
Drive-thru is a fast-growing segment in the US branded coffee shop market, with market leaders Starbucks and Dunkin’ investing heavily in the format and drive-thru coffee specialists Scooter’s Coffee, 7 Brew, Black Rock Coffee Bar and Ziggi’s Coffee all adding hundreds of outlets in recent years amid growing consumer demand for convenience.
World Coffee Portal’s Project Café USA 2025 report shows that 27% of US consumers surveyed utilised drive-thru for their most recent coffee shop visit, with 55% preferring drive-thru over entering the coffee shop when given the option.
Dutch Bros is the fourth branded coffee chain to reach 1,000 stores in the US, after Starbucks, Dunkin’ and Panera Bread, which currently operate 17,000, 9,600 and 2,200 outlets respectively.
The Oregon-based drive-thru operator will release its full-year earnings on 12 February 2025 and has forecast its total 2024 revenues will reach $1.25bn – which will represent 29% year-on-year growth if achieved.