Former KFC Chief Development Officer Brian Cahoe has been appointed spearhead outlet growth for the 1,000-store drive-thru coffee chain
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Dutch Bros sees long-term potential to operate over 7,000 US stores | Photo credit: Dutch Bros
Dutch Bros has outlined plans to double its store count in the US over the next five years to reach 2,029 outlets in 2029.
Speaking at the drive-thru coffee chain’s annual Investor Day, CEO Christine Barone said the business sees long-term potential to operate over 7,000 US stores. Dutch Bros reached 1,000 outlets in February 2025 and currently has a presence across 18 US states.
“Led by field operations teams deeply rooted in our culture and hungry to grow, and supported by a leadership team with complementary skills and firsthand knowledge of scale, we are well positioned to deliver sustainable, long-term value while staying true to our mission of making a massive difference, one cup at a time,” Barone said.
Dutch Bros also announced that former KFC executive Brian Cahoe was appointed Chief Development Officer in February 2025, with responsibility for new store openings and executing the coffee chain’s wider development strategy. Cahoe held the same role at KFC 2015-2023 as part of a 24-year spell with the fast-food chain’s parent company Yum! Brands.
Oregon-based Dutch Bros has opened 27 net new stores in 2025 so far with a further three scheduled to open over the next few days. In February 2024, the drive-thru specialist outlined a goal to open at least 160 new stores this year.
In a preliminary first quarter financial update, Dutch Bros reported 4.6% like-for-like sales growth compared to the three months of 2024. After posting record $1.28bn revenues in 2024, Dutch Bros forecasts its total 2025 revenues will reach $1.55bn-$1.57bn.
The drive-thru coffee chain has a longer-term goal of achieving annual revenue and EBITDA growth of 20% over the next five years.