Ivonne Windmüller joins the coffee farm group after leading Colombian supermarket chain Grupo Éxito’s dual-listing on the New York and Brazil stock exchanges
Ivonne Windmülle, Global Chief Financial Officer and Acting President of Colombia
The Green Coffee Company (GCC) has taken another step towards a US public listing with the appointment of Ivonne Windmüller as its new Global Chief Financial Officer and Acting President of Colombia.
Founded in 2017, GCC currently owns 10,000 acres of coffee farmland and more than 13 million coffee trees in Medellin, Colombia. The vertically integrated green coffee trader and roaster offers a range of private label services through a network of nine US facilities producing retail packaged coffee, capsules read-to-drink (RTD) and cold brew concentrate ranges.
The group is owned by US investment firm The Legacy Group and has its headquarters at the company’s head office in Florida.
Windmüller joins GCC from Colombian supermarket chain Grupo Éxito, where she also held the role of Chief Financial Officer. During her tenure, Windmüller led the financial process of dual-listing Grupo Éxito on the Brazil Stock Exchange and New York Stock Exchange in December 2020 and September 2023 respectively.
GCC, which is headquartered in the US as part of Florida-based investment firm The Legacy Group, first mooted a potential 2026 IPO bid in June 2023.
“Ivonne’s experience in leading a successful IPO transaction fits perfectly with GCC’s goals to ensure that we create the most value possible for our investors as we grow the business,” GCC said in a statement.
GCC also said Windmüller’s knowledge of the consumer goods industry and the inner workings of a large retail chain will add significant value to the group’s retail coffee partnership with Colombian coffee chain Juan Valdez.
Signed in May 2024, the joint venture agreement gives GCC third-party rights to sell Juan Valdez-branded coffee in supermarkets across the US and Canada.
GCC has raised more than $90m from investors to-date to scale its Colombian coffee farm operations and US retail distribution channels, including $25m in June 2023 and a further $15m in September 2024.