The drive-thru operator has signed a licensing agreement with single serve and ready-to-drink specialist Trilliant Food & Nutrition, LLC. to put branded ground and K-cup packaged coffee on US retail shelves
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Founded in 1992, Dutch Bros currently operates over 1,000 stores across 18 US states | Photo credit: Dutch Bros
Dutch Bros has announced plans to launch its first retail packaged coffees in partnership with Trilliant Food & Nutrition, LLC.
Wisconsin-based Trilliant is one of the largest manufacturers of single serve and ready-to-drink (RTD) coffee products in the US, with products available in over 50,000 retail outlets.
In a press release, Dutch Bros said the move will increase brand awareness, particularly in US states where the coffee chain is currently under-represented. CEO Christine Barone said during Dutch Bros Investor Day that it plans to introduce ground and K-cup coffee varieties in standard grocery and supermarket stores from 2026.
“This new channel, structured as a licensing agreement, will allow us to share our passion for exceptional beverages with a wider audience, and we are confident that our dedication to quality and innovation will resonate with consumers. We look forward to this exciting journey and the opportunity to make our mark in the CPG space,” Barone said.
Founded in 1992, Dutch Bros currently operates over 1,000 stores across 18 US states. The drive-thru coffee chain achieved 32% year-on-year group revenue growth in 2024 to reach $1.28bn, with full-year adjusted EBITDA increasing 44% to $230m.
Oregon-based Dutch Bros has outlined plans to double its store count in the US over the next five years to reach 2,029 outlets in 2029.