The US coffee and soft beverages group says opening a buying, sourcing and logistics hub in the one of Brazil’s largest coffee producing regions will contribute to a more resilient and transparent coffee supply chain
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KDP and Keurig Trading were joined by local Brazilian green coffee suppliers to open the office | Photo credit: Keurig Dr Pepper
US coffee and soft beverages group Keurig Dr Pepper (KDP) and its green coffee buying arm Keurig Trading have opened a new buying, sourcing and logistics hub in Varginha, Brazil.
In a press release, KDP said that its Brasil Global Sourcing office will also serve KDP’s Brazilian coffee suppliers as a testing and quality control facility and will host educational events and training sessions.
“Our presence in the heart of the biggest coffee producing area of the world is a key milestone in our journey to build a more resilient and transparent coffee supply chain. This best-in-class facility gives us the opportunity to engage directly with the Brazilian coffee community and our green coffee vendors, which ultimately helps us deliver the quality and service we owe to our partners and customers,” said Cyrille Jannet, VP Coffee Sourcing, Managing Director, Keurig Trading.
Texas-based KDP saw sales from its US coffee segment fall 5% to $4.1bn last year amid ‘sluggish’ at-home coffee consumption.