Massimo Zanetti Beverage Group launches Segafredo Caffè in Sri Lanka

The Segafredo Caffè store at Bandaranayake International Airport | Photo credit: Massimo Zanetti Beverage Group

Massimo Zanetti Beverage (MZB) Group has opened the first Segafredo Caffè in Sri Lanka at Bandaranayake International Airport. 
 

Launched in partnership with Indian fashion retail group Lifestyle Brands (Pvt) Limited, the 20sq m Segafredo Caffè kiosk joins branded coffee chains Barista, Café Nescafe and The Coffee Bean & Tea Leaf inside Colombo’s main international airport.  

In a press release, MZB Group said its Sri Lanka debut comes amid a resurgence of tourism to the south Asian country, with the store offering an authentic Italian coffee shop experience to the airport’s ‘diverse and growing number of travellers’. 

Approximately 5.6 million passengers used Bandaranayake International Airport in 2022 – up from 1.5 million in 2021 but below pre-pandemic figures of 9.9 million in 2019. Passenger traffic reached nearly 4.9 million in the first eight months of 2023, according to Airport & Aviation Services Sri Lanka. 

Bologna-based MZB Group said it will open further Segafredo Caffè stores in Sri Lanka in 2024 with a focus on the capital city Colombo. 

MZB Group operates more than 25 Segafredo Caffè stores in partnership with its franchising division MZB Service across Italy, Spain, Japan, China, Egypt, Saudi Arabia, Jordan, Iraq, Palestine and Ecuador.