Paris Baguette eyes Middle East launch with UAE’s Galadari Brothers Group

Photo credit: SPC Group 

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South Korea’s Paris Baguette is poised for further international expansion after signing a memorandum of understanding with Galadari Brothers Group to open stores across the Middle East.
 
The terms of the agreement will see parent company SPC Group form a joint venture with UAE-based Galadari to launch Paris Baguette in 12 countries, including Saudi Arabia, the UAE, Qatar, Kuwait and Bahrain, by 2033.
 
Galadari Food & Beverage Division – a Dubai-based subsidiary of the Galadari Brothers Group – has been a Baskin-Robbins licensee for over 40 years and operates close to 900 Baskin-Robbins stores across the Middle East along with Dunkin’ Donuts in Qatar. Galadari Icecream Co. LCC (GICC) is also a joint venture with Dunkin’ Brands International and manages around 80 Baskin Robbin stores in Australia.
 
In June 2022 Paris Baguette announced it would invest RM130m ($29.6m) to develop a halal-certified bakery, manufacturing and distribution centre in the Malaysian state of Johor. The facility will play a central role in supplying Paris Baguette’s planned Middle East estate.
 
Founded in 1988, Paris Baguette is a subsidiary of South Korean food conglomerate SPC Group. There are more than 4,000 Paris Baguette stores around the world, around 3,800 of which are franchised.
 
Paris Baguette already has an expansive international portfolio across South Korea, the US, Canada, France, the UK, China, Singapore, Vietnam, Cambodia, and Malaysia.
 
The bakery café chain is targeting 1,000 stores in the US by 2030 and is seeking to reach 200 franchised stores in the UK by 2036 as part of wider plans for 450 sites across Europe.