ROR Coffee Solutions will use the funding to expand in the Middle East and Europe, while strengthening its production capabilities, workforce and specialty coffee training programmes
ROR Coffee Solutions has outlined plans to establish operational hubs and training centres across new markets | Photo credit: ROR Coffee Solutions
Dubai-based specialty coffee roaster and services provider Rate of Rise Coffee Solutions (ROR) has secured AED 30m ($8.2m) investment to expand its operations across the Middle East and Europe.
In a press release, ROR outlined a plan to establish operational hubs and training centres across its target regions, offering barista training, quality assurance programmes and consumer education classes to elevate industry expertise.
Expansion will begin in Saudi Arabia, where ROR has partnered with Riyadh-based private investment firm Qadr Financial to secure Horeca supply deals. The specialty coffee group did not disclose markets of interest in Europe.
ROR will also use the funding to invest in its existing infrastructure, roasting technology, sustainability programmes and workforce, as well as diversify into new business verticals, such as corporate coffee solutions and immersive event-based experiences.
“This marks a defining moment for ROR and the future of specialty coffee in the region. Our goal extends beyond delivering exceptional coffee – we are creating an ecosystem where innovation, sustainability, and craftsmanship thrive. By expanding into new markets, integrating advanced roasting technology, and reinforcing ethical sourcing practices, we are not just elevating coffee quality but empowering businesses and professionals to grow alongside us,” said Aaron Marshall, General Manager, ROR Coffee Solutions.
Founded in 2017, Rate of Rise Coffee Solutions sources specialty green coffee from farms in Kenya, Brazil, Costa Rica, Yemen and Colombia. Alongside its wholebean, ground, pod and drip bag coffee ranges, ROR also sells a range of brewing equipment and espresso machines for at-home and Horeca clients.
At World Of Coffee Dubai 2025, the business announced a strategic alliance with coffee roaster manufacturer Giesen Coffee Roasters, which will see the Dutch company’s state-of-the-art roasting systems installed in all future ROR Coffee Solutions expansions.