The $29.6m halal-certified manufacturing and distribution centre will support planned expansion across Southeast Asia and the Middle East
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SPC Group Chairman Hur Young In at the opening ceremony of the Johor production hub | Photo credit: SPC Group
South Korea’s bakery-café chain Paris Baguette has commenced production at its newest regional manufacturing hub in Johor, Malaysia.
The RM130m ($29.6m) facility, which broke ground in 2022, is Paris Baguette’s first halal-certified bakery manufacturing and distribution centre. Equipped with seven advanced production lines, the site can produce up to 100 million bakery products per year.
In a press release, the SPC Group-owned bakery-café chain said the new site reinforced its commitment to global expansion and would support further growth in Southeast Asia and planned expansion to the Middle East.
“With the Johor Production Centre as a strategic hub, we aim to bring wholesome and delightful flavours to the two billion consumers in the Halal market, spanning Southeast Asia, the Middle East and beyond. This milestone is not only about business expansion, but also about building stronger connections, creating job opportunities, and celebrating the rich and diverse cultures of the communities we serve,” said Hur Young In, Chairman, SPC Group.
Founded in 1988, Paris Baguette is one of the largest branded coffee chains in South Korea, with 3,750 stores. The bakery-café chain currently operates 630 international sites across 14 markets and is targeting 12,000 stores globally by 2030.
Alongside several production facilities in its home market, Paris Baguette also operates a factory in Tianjin, China, and has a US manufacturing site in development in Texas which is expected to be completed in 2027.
In January 2025, Seoul-based SPC Group launched a new geographic reporting segment to oversee Paris Baguette operations in Southeast Asia and facilitate expansion across the Middle East, Africa and Oceania. The new AMEA (Asia-Pacific, Middle East, Africa) division is led by CEO Hana Lee, who previously managed the bakery-café chain’s operations in Southeast Asia.