The Nebraska-based coffee chain said Maddox will focus on brand management, field marketing and social media as it seeks to reach 800 US stores by 2024
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Malorie Maddox, Chief Marketing Officer, Scooter's Coffee | Photo credit: Scooter's Coffee
Scooter’s Coffee has appointed former news anchor Malorie Maddox as its new Chief Marketing Officer.
The US drive-thru coffee chain said Maddox will coordinate marketing initiatives which support franchisees’ customer engagement and growth, with a focus on brand management, retail marketing and social media.
Maddox most recently served as Chief Marketing, Communications and Strategy Officer at insurance firm Blue Cross Blue Shield Nebraska. Prior to that, she worked in local media for two decades, notably as an on-air anchor at WOWT-TV, the NBC affiliate in Omaha, Nebraska.
Founded in 1998, Scooter’s Coffee operates nearly 600 stores across the US.
The company, which is targeting 800 stores by 2024, is the fifth largest coffee-focused chain in the US, behind Starbucks, Dunkin’, Tim Hortons and Dutch Bros.
Maddox’s appointment follows that of Mitch Walden to the role of Senior Director of Loyalty and Digital Marketing in September 2022. Walden is responsible for the coffee chain’s website optimisation and mobile app loyalty.
In February 2023 Scooter’s Coffee promoted its Chief Development Officer Patrick Coelho to a newly created Head of International position ahead of planned international expansion.