Dutch Bros increases US store footprint by 25% in 2022

Dutch Bros now has 671 outlets across the US | Photo credit: Dutch Bros

Dutch Bros opened 133 new stores in 2022 as it continues its drive to operate 1,000 US outlets by 2025. 
 

The Oregon-based drive-thru coffee chain said that 120 of the locations opened last year are company-operated.  

Dutch Bros now has 671 outlets across the US. The company is targeting 150 new stores in 2023, of which at least 110 will be company-operated, which if realised, will surpass its goal of reaching 800 sites by the end of the year. 

World Coffee Portal research shows Dutch Bros is the fourth largest coffee-focused branded coffee chain in the US, behind Starbucks, Dunkin’ and Tim Hortons. 

Project Café USA 2023 forecasts the US branded coffee shop market will exceed 41,900 outlets by the end of 2027. 

“In 2022, we delivered another strong year of growth with 133 new shop openings systemwide. For a third year in a row, we’ve exceeded our new shop development targets, doubling our shop count since March 2019, despite unprecedented disruption to communities and the economy. As we continue on our 30+ year growth journey, we’re entering 2023 from a position of strength, supported by a robust new unit pipeline, building market share in existing markets and growing our people systems,” said Joth Ricci, CEO, Dutch Bros. 

In August 2022, Dutch Bros said it exceeded $1bn in systemwide sales for the 12 months ended 30 June 2022. 

The company is projecting full-year 2023 revenues to be in the range of $950m-$1bn.