The Taipei-based operator joins a growing number of East Asian coffee chains opening in the opportune Singaporean market, which is forecast to reach 1,000 stores within the next two years
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Louisa Coffee in Guoco Midtown, Singapore | Photo credit: Louisa Coffee
Taiwan’s Louisa Coffee has become the latest coffee chain to enter the fast-developing Singaporean market with an outlet in Guoco Midtown, close to the busy Bugis Junction shopping centre and commercial district.
“This marks a significant breakthrough in the post-pandemic era, symbolising the resilience and expansion determination of our brand. We look forward to continuing to write brilliant chapters in Singapore and other international markets in the future,” said Alex Lin, Investor Relations at Louisa Coffee.
Founded in March 2006, Taipei-based Louisa Coffee began franchising in January 2012 and currently operates 510 stores in its native market – second only to Starbucks’ 563 outlets.
Singapore is Louisa Coffee’s second international market following Thailand where it has opened two stores since March 2019.
World Coffee Portal research shows Singapore is the tenth largest branded coffee shop market in East Asia with more than 870 stores.
With one of the world's most business-friendly tax regimes and among the highest per capita income in the world, Singapore has attracted several coffee chains from neighbouring markets in 2023, including Luckin Coffee, Compose Coffee, Kopi Kenangan and Fore Coffee. Additionally, Canadian coffee chain Tim Hortons and UAE-based Jones the Grocer both entered the market last month.
The total Singaporean branded coffee shop market is forecast to reach 1,000 outlets in 2025 and 1,250 stores in 2028.