In other coffee business news… 9-15 September 2022

Air Dolomiti has said it is the first Italian airline to provide an exclusive in-flight espresso coffee offering | Photo credit: Air Dolomiti

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Air Dolomiti flies the flag for espresso coffee 

Air Dolomiti has said it is the first Italian airline to provide an exclusive in-flight espresso coffee offering following the installation of new coffee machines on board its 17-strong fleet. The regional airline said that illycaffé coffee will be freely available to all business class passengers and to economy class customers for a fee. Air Dolomiti said that the coffee machines boast reduced weight, ease of use and optimised energy efficiency to allow the preparation of an espresso during flight. 
 

Flash Coffee has a bright idea with new merchandise collection 

Singapore-based coffee chain Flash Coffee is launching a merchandise collection in partnership with fashion retailer Ageless Galaxy. Available to consumers across Singapore, Indonesia, Thailand, Taiwan, Hong Kong and South Korea, the clothing and accessories collection seeks to ‘inspire others to embrace their full potential and go beyond their limits’. Flash Coffee, which operates 250 stores across Asia Pacific, has announced several collaborations in recent months, including with online shoe marketplace Novelship, oatmilk retailer Oatside and online grocery delivery platform Foodpanda. 

Japanese consumers get animated over new Starbucks merchandise

Starbucks will release a merchandise collection in collaboration with comic-strip Peanuts on 28 September 2022. The Seattle-based coffee chain said that the limited-edition collection, available only in Japan, will feature well-known characters such as Snoopy and Charlie Brown ‘finding everyday happiness’ through coffee and connection. The collection includes t-shirts, stainless bottles and mugs bearing the characters wearing Starbucks green aprons, working as baristas and drinking Starbucks beverages. 
 

Illycaffé gets creative partnerships down to a fine art 

Italian coffee roaster illycaffè has become a partner of the Lyon Contemporary Art Biennale, which will run from 14 September to 31 December 2022. Visitors to the contemporary art event will be able to enjoy illy's 100% arabica blend at the restaurant in the Usines Fafgor, the event's main cultural venue, or a ready-to-drink illy coffee from the company's cargo bike. illycaffè has a strong association with the arts and unveiled a new exhibition dedicated to its iconic espresso cup in June 2022, celebrating its 30th anniversary of the illy Art Collection at Milan Design Week. 
 

Moma sows £1m oatmilk marketing campaign 

UK-based oatmilk retailer Moma has launched a £1m ($1.16m) marketing campaign for its Barista oat drink. As part of a new growth strategy, the TV campaign seeks to highlight Moma’s suitability for at-home and café coffee beverages, under its ‘The Barista’s Choice’ banner. The company said sales of its oat beverages had grown 35% in the last 12 months and the product has now overtaken its porridge range to represent over 60% of Moma’s core business.