The Nebraska-based coffee chain is seeking to improve the speed and effectiveness of its drive-thru model as the format continues to gain favour with US consumers
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Denney will lead Scooter’s Coffee’s franchise operations team to identify efficiencies and training opportunities | Photo credit: Scooter's Coffee
US drive-thru coffee chain Scooter’s Coffee has appointed Jaime Denney as Vice President of Franchise Operations to help increase the speed and effectiveness of its drive-thru services.
Formerly Vice President of Operations at smoothie chain Jamba Juice, Denney will lead Scooter’s Coffee’s franchise operations team to identify efficiencies and training opportunities that will strengthen its customer services.
Announcing the appointment in a press release, Scooter’s Coffee said Denney’s ‘operational routines, planning skills and adaptability will help Scooter’s scale and continually develop to ensure the success of franchisees’.
Denney has also held leadership roles with Starbucks, café chain Tropical Smoothie Café and hospitality business Aramark.
Consumer preference for drive-thru in the US slowed over the last 12 months following the rapid growth of the format during the pandemic. Nonetheless, 54% of consumers maintain a preference for drive-thru over physically entering a coffee shop.
World Coffee Portal research found Scooter’s Coffee increased its store count by 25% in the 12 months to August 2022 to reach 490 outlets.
Founded in Nebraska in 1998, Scooter’s Coffee expects to reach 600 stores US stores by the end of 2022 and 1,000 locations by 2024.
The company relocated its Omaha headquarters earlier this month to a more modern, collaborative working environment. The new building houses several core departments, including operations, marketing, human resources, finance, IT and legal, which will provide additional support for Scooter’s Coffee’s franchisees across the US.