South Korean bakery café chain TOUS les JOURS is planning to capitalise on its first quarter sales momentum by further expanding its US store count and opening a new corporate flagship store next year
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TOUS les JOURS is targeting 100 US outlets within a year | Photo credit: TOUS les JOURS
TOUS les JOURS has reported a near 25% rise in US same store sales for the first quarter of 2022, which the South Korean bakery-café chain plans to convert into further franchise expansion in its target US market.
Reporting its fiscal results for the first three months of 2022, TOUS les JOURS’ same store sales increased 24.2% over the same period in 2021, while total system sales increasing 42.4%.
The company cites a Valentine’s Day promotion in February for accelerating sales in the period.
Since its launch in the US in 2004, TOUS les JOURS has opened 76 stores. The company opened ten new stores compared to the first quarter of 2021 and has also initiated ten development contracts in the period.
Targeting first-time locations in Connecticut, Pennsylvania and Nebraska, TOUS les JOURS is targeting 100 US outlets within a year and the debut of a new corporate flagship store in 2023.
“This year will be a significant one for TOUS les JOURS, as we set our sights on numerous important milestones in the US across brand development, sales growth, franchise expansion and market penetration. We are extremely proud to begin 2022 with a strong first quarter, and we remain deeply grateful for our talented franchisees and their teams because they consistently deliver a memorable experience for everyone who visits one of our locations or receives one of our delicious pastry creations,” said Sam Hong, Business Development Manager, TOUS les JOURS.
Founded in South Korea in 1997, TOUS les JOURS has more than 1,650 stores worldwide.