Horizon FCB Saudi will handle creative content, social media and paid media campaigns for the Jeddah-based 800-store coffee chain
Barn’s is one of Saudi Arabia’s fastest-growing coffee chains | Photo credit: Barn’s
Saudi Arabian coffee chain Barn’s has appointed Horizon FCB Saudi as its new creative agency.
Horizon FCB Saudi said it will lead all strategic initiatives for Barn’s, including creative content, social media and paid media campaigns.
In a press release, the advertising agency said the partnership will strengthen Barn’s position as one of Saudi Arabia’s leading coffee chains and generate greater income for the Jeddah-based operator.
“We’re excited to team up with Barn’s, a brand that shares our passion for creativity, authenticity, and forward-thinking. With more than 30-years of heritage in Saudi Arabia, Barn’s has built an enduring legacy. We look forward to helping take the brand to new heights and creating work that achieves the desired ‘economic multiplier’,” said Tony Rouhana, Vice President, Horizon FCB Saudi.
Founded in 1992, Barn’s is one of Saudi Arabia’s fastest-growing coffee chains and currently operates more than 800 stores in the Kingdom, as well as a handful of international sites in Bahrain and Egypt.
Horizon FCB Saudi is part of global advertising agency FCB, which has over 120 offices in more than 80 countries worldwide. FCB set up its Jeddah office in 1984 and also operates a site in Riyadh, which opened in 2020. FCB’s wider presence across the Middle East and North Africa (MENA) region includes offices in Dubai, Kuwait City and Tel Aviv.