Boutique & Luxury Lodging Association (BLLA) membership will give the Italian coffee roaster trade access to 2,500 independent and luxury hotels around the world
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Segafredo Zanetti will offer member hotels bespoke espresso blends and curated cold brew ranges | Photo credit: The BLLA
Segafredo Zanetti is primed to secure new hotel coffee supply deals after becoming a member of the Boutique & Luxury Lodging Association’s (BLLA) Inner Circle Club (ICC).
Founded in 2009 and based in Los Angeles, USA, the BLLA operates a vendor partnership programme enabling boutique hotel owners to find resources and secure contracts across a wide range of industries, including food and beverage, marketing and sales, technology and interior design. Over two-thirds of its member hotels are in the US.
In a press release, the BLLA said Segafredo Zanetti will now be recognised and promoted as its premier coffee partner, providing access to a potential 2,500 verified boutique, independent and luxury hotels globally.
Member hotels will gain access to a premium coffee operator through the programme for the first time, with Segafredo Zanetti providing bespoke espresso blends and curated cold brew ranges.
“Boutique hotels are defined by the details, and coffee is a defining element of the guest experience. Segafredo Zanetti’s dedication to excellence makes them the ideal coffee leader for our members. We look forward to an incredible collaboration to shape the boutique hospitality landscape further,” said Frances Kiradjian, CEO & Founder, BLLA.
“We deeply appreciate BLLA’s unwavering dedication to luxury and quality within the boutique hotel industry, which aligns seamlessly with our mission to enhance and expand our presence in the hospitality community. We are excited to connect with the industry leaders BLLA brings together and build awareness to our bespoke coffee programmes, offering our authentic espressos, aromatic drip coffees, and innovative cold brew trends to elevate the guest experience,” said Alexa Lindsay, Senior Brand Manager, Massimo Zanetti Beverage USA.
The BLLA’s membership portfolio includes some of the world’s most recognisable hotel groups, including SH Hotels & Resorts, Lark Hotels, Casetta Group and Kirkwood Collection. Over two-thirds of its member hotels are in the US.