Dunkin’ and Sabrina Carpenter shake-up espresso with new collaboration, Paris Baguette teams up with UK football club, Saudi Sip of Excellence gives second taste of home-grown coffees and Spanish fashion retailer Zara in hot water over Zacaffe coffee shop plans
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Sabrina Carpenter starring in Dunkin’s new advertising campaign | Photo credit: Dunkin’
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Dunkin’ partners with Espresso singer Sabrina Carpenter for new beverage
US coffee chain Dunkin’ has partnered with US pop singer Sabrina Carpenter on a limited-edition coffee beverage and advertising campaign – the iced ‘Sabrina’s Brown Sugar Shakin’ Espresso’. In 2024, Grammy Award-nominated Carpenter won critical acclaim for her single Espresso, which reached number three on the Billboard Hot 100 and topped the charts in 20 countries. Carpenter has previously partnered with alcohol brands Absolut and Kahlúa on an espresso martini cocktail kit, as well as marketing campaigns with US coffee chain’s Blank Street and Alfred.
Paris Baguette UK announces official partnership with Tottenham Hotspur FC
South Korean bakery-café chain Paris Baguette is the new Official Coffee and Bakery Partner of London football club Tottenham Hotspur. The deal will see Paris Baguette coffee integrated into the Premier League club’s matchday menus alongside joint advertising campaigns, social media content and customer events. The partnership is expected to focus on Tottenham club captain Son Heung-min, who is also the South Korean national men’s team captain, as well as recently signed compatriot Yang Min-hyuk. Paris Baguette opened its first UK store in 2022 and currently operates four outlets in London, with plans to reach 200 stores in the country by 2036 via franchise partnerships. The bakery-café giant also has a marketing partnership with French football club Paris Saint-Germain.
Saudi Coffee Company launches second annual Sip of Excellence competition
State-backed Saudi Coffee Company and non-profit Alliance for Coffee Excellence have launched the second annual Sip of Excellence competition to raise the profile of Saudi-grown coffee and provide farmers with greater access to international markets. This year’s competition will give coffee growers from the southern regions of Jazan, Al Bahah, Muhayil Aseer and Rijal Almaa a platform to showcase their finest specialty coffee, with 12 winners chosen across the participating cities. Alongside monetary prizes totalling SAR 240,000 ($64,000), the competition will also connect winners with larger markets through new networks to importers, exporters, auctions, showcases and outlets.
Italy’s Zicaffè seeks to block fashion house Zara’s from launching Zacaffe coffee shops
Sicilian coffee roaster Zicaffè has filed a request with the EU’s Intellectual Property Office (EUIOP) to block Spanish fashion retailer Zara from using the name ‘Zacaffe’ for its planned new coffee shops. In its filing, Zicaffè said the close similarity of the names could lead to an unfair advantage for Zara and parent company Inditex, as well as the likelihood of confusion and harm to the distinctiveness of its own brand. Inditex filed a request to patent the Zacaffe brand on 7 October 2024 and opened its Zacaffè coffee shop in Madrid, Spain, the following month. The retail giant said on its website that the coffee shops will have independent entrances and will be adapted to their locations. It is not the first time Zara has been involved in a coffee-related branding lawsuit. The clothing retailer has been in a legal dispute with Italian coffee roaster Bazzara since 2015 over the four letters shared by the two brands, which Zara claims could cause confusion, jeopardise its reputation and mislead customers.