Pret a Manger partners with Voici La Mode for 2025 Cyprus launch

A Pret A Manger store in New York, USA. The premium food-to-go and coffee chain currently operates more than 700 outlets globally – 70% of which are in the UK | Photo credit: Pret A Manger

UK-based coffee and food-to-go chain Pret A Manger is set to launch in Cyprus in 2025 after signing a franchise deal with Nicosia-based retail group Voici La Mode (VLM). 
 

Cyprus will be Pret A Manger’s 19th market globally and comes less than 12 months after the JAB Holding Company-backed chain launched in nearby Greece. 

VLM said it is targeting high streets and shopping centres to grow Pret A Manger, which will join fellow UK coffee chains Costa Coffee, Caffè Nero and Ritazza in the Cypriot market.  

World Coffee Portal research found the total Cypriot branded coffee shop market comprises more than 400 outlets, led by Greek operators Coffee Berry and Coffee Island. 

Opening its first store in London in 1986, Pret A Manger made its international debut in Hong Kong in 2002 and currently operates more than 700 outlets globally – 70% of which are in the UK.   

Its European presence includes stores in Belgium, France, Germany, Greece, Ireland, Italy, Luxembourg, Portugal, Spain, Switzerland and the UK. 

International expansion has been a key pillar of Pret A Manger’s growth strategy since 2021, when CEO Pano Christou outlined plans to double the size of its business within five years.  

In April 2024, Pret A Manger co-founder Sinclair Beecham returned to the business as an advisor to support the acceleration of outlet growth in international markets – which now contribute 25% of the coffee and food-to-go chain’s total sales.  

Founded in 1948, VLM currently operates nine licensed fashion and hospitality brands across Cyprus and Romania, including fellow UK-based businesses Marks & Spencer, Mamas & Papas and Monsoon, as well as Greek cafè chain Café La Mode.