In other coffee business news... 7-13 September 2024

Greggs releases jewellery collection for London Fashion Week, Tata Starbucks opens first ‘experiential’ store in India, Faema stages exhibition to mark Giro d’Italia cycling race, Heytea launches pop-up store at London’s Royal Opera House and illycaffè’s Università del Caffè celebrates 25th anniversary

The hand-crafted ‘Baked in Gold’ collection was designed by contemporary British artist Dion Kitson | Photo credit: Greggs


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Greggs marks London Fashion Week with limited-edition jewellery collection 
 

UK bakery-cafe Greggs has unveiled a five-piece 22 carat gold-plated jewellery collection for London Fashion Week, 13-17 September 2024. The ‘Baked in Gold’ collection will be available to purchase online and features gold renditions of classic Greggs products, including sausage roll earrings and a Greggs Icons Charm Bracelet. The hand-crafted collection was designed by contemporary British artist Dion Kitson, with prices ranging from £36 ($47.33) – £96 ($126.21). 
 

Cimbali’s Faema unveils new cycling-inspired photography exhibition 


Italian espresso machine manufacturer Faema has curated a new photography exhibition, Il Sabato Rosa del Villaggio, to celebrate the 2024 Giro d’Italia cycling race in Italy. Located at the Leica Galerie in Milan, the exhibition features photographs taken by Giuseppe Nucci and Piero Percoco, professors of the Leica Akademie Italy, together with Clara Vannucci and Vincenzo Noletto, who attended the Giro d'Italia 2024. Together, they captured ‘unique, detailed, and intriguing glimpses of one of the world’s most iconic cycling events’. The photographs will be on display until 10 October 2024. Cimbali Group-owned Faema has sponsored the Giro d’Italia since 2022. 

 

illycaffè celebrates 25 years of the Università del Caffè training academy 
 

Italian coffee roaster illycaffè is celebrating the 25th anniversary of its Università del Caffè; a global centre of excellence dedicated promoting high-quality coffee production and preparation around the world. Launched and headquartered in Trieste, the Università del Caffè now has locations in 23 countries and has trained over 350,000 coffee producers, baristas, restaurateurs and coffee enthusiasts since 1999. The courses include sustainable agronomy techniques, coffee masterclasses for cafès and Horeca venues and tasting sessions. 

 

Tata Starbucks opens its first coffee experiential store in India 
 

Tata Starbucks has launched its first coffee experiential store in India, offering a range of 16 specialty coffees and an exclusive lineup of beverages inspired by Indian flavours, such as Malabar Coconut Cream Latte, Cinnamon Jaggery Latte and Tamarind Red Peroo Shikanji Cold Brew. The New Delhi store will also see the coffee chain offer AeroPress brewing in India for the first time.  
 

The coffee experiential store launch comes as Tata Starbucks seeks to diversify its store portfolio to scale from 450 stores to 1,000 by 2028. Tata Starbucks has also opened its first pet-friendly store in India and plans to introduce dozens of drive-thru and smaller-format locations.
 

Heytea announces collaboration with the UK’s Royal Ballet and Opera 
 

China’s Heytea has announced its first UK brand collaboration – a pop-up store at the Royal Opera House in London. The site will sell Heytea’s signature cheese tea range alongside bubble, fruit and milk-based beverages – as well as a new Midnight Tea Party beverage, created exclusively for the Royal Ballet and Opera. Inspired by the limited return of ZooNation’s The Mad Hatter’s Tea Party to the Royal Ballet and Opera stage, Midnight Tea Party combines Chocolate Cheese Foam, Red Blossom Milk Tea and Brown Sugar Boba. Heytea, operates more than 4,100 stores globally and made its UK debut in August 2023 with a store in London’s Chinatown. 


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