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Diversification strategy yielding strong returns for UK’s Greggs

The Greggs App is now used in 20% of customer transactions, up from 12.5% in 2023 | Photo credit: Greggs

The food-to-go and coffee chain has credited non-traditional store locations, longer opening hours, digital growth and a broader menu as driving record annual revenues and profits

Greggs has hailed the success of its multi-channel strategy and is on track to achieve a five-year sales growth target, CEO Roisin Currie has said. 

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