The Nestlé-owned coffee pod business said the appointment of David Beckham as its new Brand Ambassador and product launches to mark the coronation were key to 3% sales growth last year
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Former England footballer David Beckham became a Nespresso Brand Ambassador in November 2023 | Photo credit: Nespresso
Nespresso UK has highlighted its Brand Ambassador partnership with former England football captain David Beckham as lifting its sales last year.
The coffee pod business, led by CEO Anna Lundstrom since September 2022, posted 3% year-on-year sales growth to £338.6m ($446m), while pre-tax profits increased 4% to £14m ($18.4m).
In its accounts filing with Companies House, Nespresso UK said revenue growth was driven by the success of its at-home Vertuo coffee pod machine and sustained sales momentum in its business-to-business (B2B) channel.
The Nestlé-owned business also said it ‘immersed itself in British culture’ last year, creating a ‘High Coffee moment’ for King Charles’ coronation – including the launch of a premium Jewels of Nespresso coffee and merchandise collection – and appointing sporting legend David Beckham as its latest Brand Ambassador.
The activations helped offset high commodity costs and inflation, which Nespresso UK said remain ‘key challenges facing the industry’.
Nespresso UK’s sales growth last year is in contrast to the wider Nespresso business, which saw total sales fall 1% to CHF 6.37bn ($7.5bn) in the 12 months ending 31 December 2023.
In July 2024, Swiss food and beverage giant Nestlé said global Nespresso sales fell a further 1% in the first six months of 2024 to CHF 3.1bn ($3.5bn) amid sustained weak consumer demand in Europe.