As well as growing its domestic footprint in the Philippines, Bo’s Coffee will also seek to scale its presence in Qatar and the UAE, with expansion to Canada expected after 2025
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Bo’s Coffee currently operates 145 stores across the Philippines, Qatar and the UAE | Photo credit: Bo’s Coffee
Bo’s Coffee CEO Steve Benitez has outlined plans to open 15 outlets in the Philippines over the next four months ahead of adding a further 50 new sites in 2025.
The Cebu-based coffee chain, which sources its coffee from local farms in Benguet, Sagata, Mt Kitanglad and Mt Matutum, currently operates 145 stores across the Philippines, Qatar and the UAE.
Speaking at the Franchise Asia Philippines 2024 International Conference, Benitez said it is increasing franchise development to reach 200 sites next year – with 70% of its planned store footprint to be franchised.
Bo’s Coffee opened its first international store in Doha, Qatar, in April 2018 and currently operates 14 outlets in the city in partnership with franchisee Al Majed Grouping. The coffee chain expanded to the UAE in November 2022 via Al Mulla Business Group and has two stores in Dubai.
“We will have 16 stores by the end of this year in Doha and four in Dubai,” Benitez said.
Bo’s Coffee is seeking a franchise partner to enter a third international market, with Canada highlighted as a key market of interest. Benitez did not say when the brand will launch in North America but said a rollout of 10-12 stores over a 10-year period could be expected.