The Romanian coffee chain plans to open 50 franchised stores in Moldova over the next three years as part of a drive to scales its presence in Eastern and Central Europe
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A customer holding 5 to go’s signature pop art-inspired takeaway coffee cup outside the new Chisinau outlet | Photo credit: 5 to go
Romania’s 5 to go has entered neighbouring Moldova with a café and training centre in the capital city, Chisinau.
The value-focused coffee chain has outlined plans to open 50 franchised stores in Moldova by 2028 as part of wider plans to scale its presence across Eastern and Central Europe.
Bucharest-based 5 to go will offer its signature low-cost tiered pricing Moldova, with beverages starting from MDL 20 ($1.14) and capped at MDL 45 ($2.61).
“Entering a new market is always marked by challenges, but we expect very good results in the Republic of Moldova,” said Radu Savopol, co-founder, 5 to go.
Founded in 2015, 5 to go currently holds more than a 50% share of Romania’s branded coffee shop market with more than 590 stores. The coffee chain also operates three stores in Hungary and has a single site in Bulgaria.
5 to go expects to reach 650 stores across Europe by the end of 2024, with full-year group revenues forecast to hit €50m ($54.9m).