| Moldova

5 to go grows European footprint with first store in Moldova

The Romanian coffee chain plans to open 50 franchised stores in Moldova over the next three years as part of a drive to scales its presence in Eastern and Central Europe

A customer holding 5 to go’s signature pop art-inspired takeaway coffee cup outside the new Chisinau outlet | Photo credit: 5 to go


 

Romania’s 5 to go has entered neighbouring Moldova with a café and training centre in the capital city, Chisinau. 
 

The value-focused coffee chain has outlined plans to open 50 franchised stores in Moldova by 2028 as part of wider plans to scale its presence across Eastern and Central Europe. 


Bucharest-based 5 to go will offer its signature low-cost tiered pricing Moldova, with beverages starting from MDL 20 ($1.14) and capped at MDL 45 ($2.61). 


“Entering a new market is always marked by challenges, but we expect very good results in the Republic of Moldova,” said Radu Savopol, co-founder, 5 to go. 


Founded in 2015, 5 to go currently holds more than a 50% share of Romania’s branded coffee shop market with more than 590 stores. The coffee chain also operates three stores in Hungary and has a single site in Bulgaria


5 to go expects to reach 650 stores across Europe by the end of 2024, with full-year group revenues forecast to hit €50m ($54.9m). 


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