The Texas-based bakery café chain has added a Vice President of Sales and Director of Franchise Recruitment to its development department to speed up store openings and grow its franchise network
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A new Shipley Do-Nuts store in Houston, Texas | Photo credit: Shipley Do-Nuts
US bakery café chain Shipley Do-Nuts has strengthened its development team in a bid to accelerate outlet growth and shorten the timeframe between franchisees signing and opening stores.
Texas-based Shipley Do-Nuts opened six new stores across Texas and Oklahoma in its first quarter to approach 360 outlets across 12 US states. The business also signed 14 new franchise deals for more than 60 new outlets during the three months ending 31 March 2024.
In a bid to ‘bolster its growth trajectory’, Shipley Do-Nuts appointed Jonathan Massey as its new Vice President of Sales and Fred Frey as Director of Franchise Recruitment. Both previously held Franchise Development Manager roles at Pizza Hut and HTeaO respectively.
“Our goal is to be substantially faster than the industry standard 12-month timeline from signing to cash registers ringing. We have a robust development pipeline, and we want to help our franchisees get their shops open faster so they can quickly realise the power and potential of our growing brand,” said Keith Sizemore, Senior Vice President of Franchise Development, Shipley Do-Nuts.
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In August 2023, Shipley Do-Nuts announced plans to open its first stores in the US Midwest across the states of Indiana, Kansas, Kentucky, Missouri and Ohio as part of wider growth plans to nearly double its footprint by 2028. The brand also expects to open its first outlet in North Carolina in 2024 and expand its presence in Colorado, Florida and Maryland.