The US coffee chain currently operates 190 stores across 14 US states and has a further 300 locations in development
PJ’s Coffee currently operates across 14 US states | Photo credit: PJ’s Coffee
Louisiana-based PJ’s Coffee is seeking further growth in 2025 after reporting a rise in sales, average spend, and loyalty registrations last year.
The 190-store coffee chain achieved a 4% year-on-year increase in total transactions during the 12 months ended 31 December 2024, alongside a 6% increase in average ticket size and a 2% rise in system-wide sales. Additionally, PJ’s Coffee added approximately 185,000 new loyalty customers during the period and reported 2% month-on-month third-party delivery sales growth.
In a press release, PJ’s Coffee said it will further update its app in 2025 to integrate third-party delivery orders directly into its loyalty scheme. The coffee chain will also launch a new modular-built store concept to streamline outlet development and lower costs for both new and existing franchisees.
“This year will be pivotal for PJ’s as we continue to prioritise the profitability of our franchisees through strategic initiatives like menu optimisation and enhanced marketing efforts,” said Danielle Roppolo, Director of Franchise Performance, PJ's Coffee.
Founded in 1978, PJ’s Coffee currently operates across 14 US states and has over 300 locations in development, according to its franchise prospectus. The coffee chain, which was acquired by Ballard Brands in 2008, has a strong presence in its home state of Louisiana, with more than 100 outlets.
PJ’s Coffee also operates three international stores – two in Vietnam and a single site in Kuwait.