Sandström joins the Swedish coffee chain after more than 25 years as McDonald’s Sweden, where his senior roles included Senior Commercial Finance Manager, Head of Finance and a temporary spell as Chief Financial Officer
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Espresso House operates over 500 stores across Sweden, Finland, Denmark, Norway and Germany | Photo credit: Stephan Mahlke
Swedish coffee chain Espresso House has appointed former McDonald’s Sweden Head of Finance Daniel Sandström as its new Chief Financial Officer.
Sandström joined McDonald’s Sweden in 1996, serving as Head of Finance 2013-2017 and acting Chief Financial Officer in 2015. Most recently, he was Chief Operations Officer for McDonald’s Sweden franchisee Food Folk Sverige AB.
Sandström succeeds Interim Chief Financial Officer and joins the Espresso House Group executive management team.
“I’m delighted to be joining Espresso House, one of the most iconic and well-known brands in the Nordics. I look forward to working with the team and using my experience from the restaurant industry to help propel Espresso House’s next growth stages. I thank everyone for the warm welcome so far and cannot wait to give more people the opportunity to experience Nordic warmth through a nice coffee break, or Fika as we call it”, he said.
Espresso House is the largest branded coffee chain in the Nordics and the 12th largest in Europe with more than 500 stores across Sweden, Finland, Denmark, Norway and Germany.
As part of a move to increase its market share in Germany, Espresso House awarded a license agreement to MF KAESO GmbH to expand into North Rhine-Westphalia in March 2023 and has also partnered with Autogrill Deutschland to scale its presence at airports and railway stations across the country.
The coffee chain currently operates 45 sites across Germany and is seeking further franchise partners to lead European outlet growth.