The US bakery café chain posted strong like-for-like sales growth, digital loyalty app adoption and outlet growth last year
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A Shipley Do-Nuts store in Chimney Rock, North Carolina | Photo credit: Shipley Do-Nuts
Shipley Do-Nuts has set its sights on further digital sales and outlet growth following a ‘record-setting’ 2023.
The Texas-based bakery café chain posted 6.3% like-for-like sales growth in the 12 months ended 31 December 2023 and reached 350 outlets across 12 US states.
Shipley Do-Nuts credited its Do-Happy Rewards digital loyalty programme, which launched in the third quarter, as a key contributor to record digital sales. Do-Happy Rewards offers discounts alongside streamlined online ordering for pickup or delivery and reached 70,000 members by the end of 2023.
“Shipley has covered an incredible distance in 2023 with the systemwide launch of online ordering and loyalty and a new marketing co-op to better serve and communicate with our customers,” said CEO Flynn Dekker.
To facilitate further outlet growth, Shipley Do-Nuts appointed Keith Sizemore in November 2023 as its new Senior Vice President of Development. The former Marco’s Pizza Vice President of Development will oversee the brand’s expansion efforts, including construction, design, real estate and sales.
“Bringing Keith on board will help us keep our momentum going into 2024 after a year that has included successful new state entries like Maryland and Georgia and new market entries in Colorado Springs and Orlando,” Dekker added.
In August 2023, Shipley Do-Nuts announced plans to open its first stores in the US Midwest across the states of Indiana, Kansas, Kentucky, Missouri and Ohio as part of wider growth plans to nearly double its footprint by 2028.