Former KFC Chief Marketing Officer Nick Chavez will oversee the drive-thru coffee chain’s social media campaigns and loyalty programmes with a focus on boosting footfall and engagement with younger consumers
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“7 Brew is at an exciting point in its growth, and I’m thrilled to be joining the team,” said Nick Chavez | Photo credits: 7 Brew
US drive-thru coffee chain 7 Brew has appointed Nick Chavez as its first Chief Marketing Officer, a role that will focus on raising brand awareness and scaling loyalty scheme membership.
Chavez joins Arkansas-based 7 Brew from fast-food chain KFC, where he served as Chief Marketing Officer from November 2021 and is credited with launching the KFC Rewards loyalty programme. His previous marketing experience also includes over a decade at video game giant Nintendo and search engine platform Yahoo! respectively.
“7 Brew is at an exciting point in its growth, and I’m thrilled to be joining the team. My experience in the restaurant industry has been incredibly rewarding, and I’m excited to bring that energy into the beverage space,” Chavez said.
In a press release, 7 Brew described Chavez as a ‘high-impact brand leader with a proven track record in cultivating strong consumer relationships’. He will support 7 Brew’s outlet growth strategy and assumes responsibility for boosting customer footfall, social media engagement and brand affiliation.
“Nick is an accomplished marketer with a proven track record of guiding brands through transformative growth. His exceptional experience and results-driven approach make him an ideal addition to the 7 Brew team. As 7 Brew embarks on its next phase of expansion, Nick’s expertise in driving sales, engaging younger consumers, and executing impactful brand strategies will be invaluable to our continued success,” said Chris Dawson, President, 7 Brew.
Founded in 2017, Blackstone-backed 7 Brew is one of the fastest-growing coffee chains in the US and has opened more than 120 net new stores in 2024 to reach 302 sites across 30 states. The franchise operator offers a range of customisable coffee and infused energy beverages, which it promotes as having over 20,000 unique combinations.
World Coffee Portal’s Project Café USA 2025 report shows that 27% of US consumers surveyed used drive-thru for their most recent coffee shop order and 55% favour the format over entering a coffee shop when given the option.
The US drive-thru coffee shop market is forecast to achieve steady short-term outlet growth, with Oregon-based Dutch Bros and Nebraska-based Scooter’s Coffee both seeking to reach 1,000 stores by the end of 2025 and mid-size chain Biggby Coffee on track for 500 sites within the next 12 months.