India’s Nothing Before Coffee makes international debut with Portugal store

NBC currently operates 55 outlets across 25 Indian cities | Photo credit: Nothing Before Coffee

Jaipur-based Nothing Before Coffee (NBC) has launched its first overseas store with an outlet in Porto, Portugal.  
 

Founded in 2017, NBC currently operates 55 outlets across 25 Indian cities. Following its Portugal debut, the value-focused coffee chain outlined plans to open 100 stores in Europe, quadruple its presence in India to 400 stores and generate Rs 400 Cr ($48m) annual revenues by 2026. 

The chain’s European debut follows hot on the heels of Hyderabad-based Roastery Coffee House opening its first international outlet in Helsinki, Finland, in March 2024.  

NBC and Roastery Coffee House are the first Indian coffee chains to establish a physical presence in Europe since Café Coffee Day, which launched in Austria and the Czech Republic in 2005 and 2010 respectively before exiting Europe in 2019. 

Read related content: All rise for India’s fast-growing coffee industry 

Portugal is one of Europe’s fastest growing branded coffee shop markets. World Coffee Portal’s Project Café Europe 2024 report shows that the total Portuguese market has grown by 11% over the last 12 months to exceed 400 stores. Although outlet growth is expected to slow slightly over the next five years, World Coffee Portal forecasts the Portuguese branded coffee shop market will reach 570 outlets by March 2029.