France’s Miss Cookies Coffee seeking to double store footprint

Miss Cookies Coffee’s new 53,000sq ft headquarters in Arceau | Photo credit: Miss Cookies Coffee

Miss Cookies Coffee has announced plans to more than double its store footprint across France within the next two years. 
 

Founded in 2010 with a store in Dijon, the bakery café chain began franchising in 2017 and currently operates 23 outlets. 

In September 2023, Miss Cookies Coffee moved to a new 53,000sq ft headquarters in Arceau – a move it said would facilitate its plans to reach 50 stores across the country by January 2026. 

The new headquarters houses the brand’s head office, franchise centre, production laboratory and packaging facility. Announcing the news on their website, Miss Cookies Coffee said the new space can currently cater for the supply and management of up to 85 stores but could be expanded after 2026 to double capacity. 

France’s branded coffee shop market, the fourth largest in Europe by outlets, is predominantly comprised of food-focused café operators, which hold more than a 70% share of the total 3,750-strong segment. The country’s two largest brands by outlets are currently Marie Blachere and Paul. 

World Coffee Portal research forecasts the market will surpass 4,230 stores by 2028.