Lviv Croissants continues international expansion with France debut

The Lviv Croissants team outside the Cannes outlet | Photo credit: Lviv Croissants

Ukrainian bakery-café chain Lviv Croissants has launched in France with a store in the upmarket resort city of Cannes.
 

The 750sq ft outlet features an open kitchen to showcase the production of the brand’s croissants, with Lviv Croissant’s bakery menu tailored to highlight ‘French charm’ with goat cheese, honey and nuts, mortadella, pear and gorgonzola and cured ham fillings. 

The Cannes outlet will be operated by local franchisees who also own a Michelin-starred restaurant in the region, Lviv Croissants said in a press release. 

“For six months, our team did not just work on creating a good establishment but thoroughly researched the French market and the food culture of the region to win the hearts of French foodies. We believe that our croissants will be a new gastronomic discovery for them. Everything else remains unchanged: traditional Lviv atmosphere, delicious quality coffee and high standards of service,” a Lviv Croissants spokesperson said. 

France is the fourth largest branded coffee shop market in Europe by outlets and has one of the highest concentrations of food-focused operators in the region, according to World Coffee Portal research. Market leaders Marie Blachère, Paul and Brioche Dorée currently hold a joint 39% share of the total branded coffee shop market in the country, with Lviv Croissants also operating alongside La Croissanterie, Bagelstein, Pret A Manger and Paris Baguette in the competitive French bakery-café segment. 

Founded in 2015, Lviv Croissants currently operates more than 180 stores across Ukraine, alongside 11 bakeries in Poland and single sites in Slovakia, the US and the Czech Republic – where the brand launched in June, August and October 2024 respectively. 

Lviv Croissants lists Australia, Germany, Spain and Egypt as markets in development on its website.