The US luxury fashion brand continues to grow its café portfolio across the Asia-Pacific region with a store in Marina Bay Sands set to open in July 2023
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Ralph's Coffee currently operates 22 outlets globally | Photo credit: Ralph's Coffee
Ralph Lauren will launch its Ralph’s Coffee concept in Singapore in July 2023 with a store adjacent to its fashion retail outlet in the Marina Bay Sands shopping centre.
The Singapore outlet follows Ralph’s Coffee’s debuts in Hong Kong and Malaysia in July and October 2022 respectively. In the Asia Pacific region Ralph’s Coffee also operates seven sites in Japan and three in China.
As with the brand’s 22 outlets globally, which includes six units in the US and single stores in Germany, the UK and Qatar, the Singapore location will serve coffee supplied by Philadelphia-based specialty coffee roaster La Colombe alongside a range of teas and bakery items.
The US luxury fashion brand launched Ralph’s Coffee in August 2014, opening on the second floor of its Polo store in New York. Ralph’s Coffee also operates pop-up coffee trucks, kiosks and carts outside select retail stores globally.
Ralph’s Coffee is the latest international coffee chain to enter Singapore, which has a historic tradition of coffee trading, a high expat population and an established network of both modern specialty coffee shops and kopitiams – traditional east Asian coffee shops.
In December 2022, French-Japanese inspired café and dining concept Café Kitsuné debuted in Singapore with a store in the Capital Singapore shopping centre, offering a specialty coffee and bakery menu alongside branded retail merchandise such as tote bags, cups and clothing – similar to Ralph’s Coffee.
On the other hand, China’s Luckin Coffee began its international expansion in Singapore in March 2023, opening pick-up stores to attract digitally-savvy, on-the-go consumers and ‘inject new vitality’ into the Singaporean coffee shop market.
Canada’s Tim Hortons is also set to launch in Singapore this year in partnership with Japanese conglomerate Marubeni Corporation.
World Coffee Portal forecasts the Singaporean branded coffee shop market will exceed 790 outlets by 2025.