The US donut and coffee chain will open its first café in Paris later this year, ahead of a planned kiosk rollout and national distribution via French supermarkets and coffee chain Columbus Café & Co
Krispy Kreme plans to reach eight flagship outlets and approximately 80 kiosks across Paris by 2028 | Photo credit: Ravi Palwe
Krispy Kreme is to open its first bricks-and-mortar stores in France in September 2023 as part of plans to reach eight flagship outlets and approximately 80 kiosks across Paris by 2028.
The North Carolina-based donut and coffee chain operates more than 1,800 stores globally, but currently only has a European café presence in the UK and Ireland.
Alexandre Maizoué, General Manager of Krispy Kreme France, said the company will also roll-out branded kiosks at high footfall sites, including shopping centres, train stations, airports and metro stations in the Paris region.
In October 2022, Krispy Kreme announced a joint venture with France’s Wagram Finances, a Paris-based holding company which manages the French coffee chain Columbus Café & Co.
As part of the agreement, the US company said it would use the market expertise and café footprint of Columbus Café to target 500 retail locations in France over the next five years, starting in 2023.
Alongside its partnership with Columbus Café & Co, Krispy Kreme has also set a target of reaching 450 points of sale for its donuts within French supermarkets over the next five years.
“Western Europe is a very important area of focus for the Company for further expansion and we believe Paris, the city of Lights and Love, is the perfect city to embark on that journey,” said Mike Tattersfield, CEO, Krispy Kreme.
During an Investor Day in November 2022, Krispy Kreme said it was on track to achieve revenues of $1.5bn for its 2022 financial year, with adjusted EBITDA of approximately $195m.
The company, which announces its full-year results on 15 February 2022, generated third quarter sales of $377.5m in the three months ended 2 October 2022.