The agreement builds on a longstanding global partnership between Nestlé and Groupe SEB and will see the coffee pod system distributed in Australia and New Zealand for the first time
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Nestlé launched Nescafé Dolce Gusto in 2006 and sells the coffee pod machines in more than 80 countries | Photo credit: Nestle
Nestlé has announced a new partnership with Groupe SEB to distribute Nescafé Dolce Gusto coffee pod machines in Australia and New Zealand for the first time.
Nestlé launched Nescafé Dolce Gusto in 2006 and currently sells the coffee pod machines in more than 80 countries. The Swiss food and beverage giant said Groupe SEB has been Nescafé Dolce Gusto’s ‘biggest machine partner globally’ for the last 17 years.
The new agreement will be facilitated by Groupe SEB’s coffee machine manufacturer Krups.
“We’ve long admired Groupe SEB’s reputation in driving innovation and success for the Nescafé Dolce Gusto brand globally, so to be able to announce a local partnership to help deliver our next stage of growth is very exciting. We look forward to sharing further details of this partnership and together driving a strong and sustainable expansion in the portioned coffee category,” said Martin Brown, Nestlé Oceania General Manager Coffee and Dairy.
Groupe SEB has operated in Australia and New Zealand since 1998, with a portfolio comprising German coffee machine manufacturers Krups and WMF, alongside small kitchen appliance brands Tefal and All-Clad.
Krups’ relationship with Nestlé dates to 1991 when the German coffee machine manufacturer entered a distribution partnership with Nespresso. After its parent company Moulinex filed for bankruptcy in 1999, Solingen-based Krups joined Groupe SEB in 2001.