The US donut and coffee chain is seeking to enter seven new markets in 2023 and will open in Santiago’s Vitacura district ahead of debuts in Switzerland and France later in the year
.jpg.aspx?lang=en-GB)
Grupo Premier Chile plans to open more than 40 Krispy Kreme outlets by 2028 | Photo credit: No Revisions
Krispy Kreme will open its first store in Chile in April 2023 via new franchise partner Grupo Premier Chile.
The Santiago-based franchisee plans to open more than 40 Krispy Kreme outlets across the South American country by 2028, with the first store to open in Chile’s Vitacura district.
“I am very excited to bring Krispy Kreme to Chile and to share the most awesome doughnut experience imaginable with fans across the country. Krispy Kreme is an incredible brand that is highly valued by consumers for its ability to create joyful moments through fresh, innovative products. With great potential in the doughnut market, we are highly confident in our ability to grow the brand through Krispy Kreme’s omni-channel model,” said Mathias Rosenthal, CEO of Grupo Premier Chile.
Krispy Kreme operates more than 1,800 stores globally and is planning to enter seven new markets in 2023. Alongside Chile, the US donut and coffee chain will also debut in Switzerland and France this year.
Krispy Kreme achieved 10.5% group sales growth in 2022 to reach $1.53bn.
Grupo Premier Chile also operates the Little Caesars Pizza restaurant chain across Chile. It is part of Mexican conglomerate Grupo Premier, which is involved in the restaurant, automotive and construction industries.