The café and coffee wholesaler is expecting some operations to merge with SupplyAus’ Dhuwa Coffee brand in what is billed as a ‘major step’ for indigenous representation in Australia
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Aromas Coffee Roasters serves more than 300 locations in Queensland, Australia | Photo credit: Aromas Coffee Roasters
Brisbane-based Aromas Coffee Roasters has been acquired by local Indigenous-owned company SupplyAus Holdings for an undisclosed sum.
Aromas Coffee Roasters currently serves more than 300 locations in Queensland.
SupplyAus has said that it plans to integrate some of Aromas Coffee Roasters’ operations within its own coffee business, Dhuwa Coffee, which is currently sold in 900 Woolworths supermarket stores across Australia.
Additionally, the company will continue to explore opportunities to invest in indigenous employment with the rollout of its own Aromas Café and expand the brand internationally.
SupplyAus CEO Adam Williams said that acquiring a ‘legacy brand like Aromas shows indigenous kids and young people that even the biggest brands are within reach’.
Several major acquisitions have taken place in Australia’s retail coffee market over the last 18 months. In June 2021, JDE Peet’s purchased Australian coffee roaster, retailer and coffee shop business,
Campos Coffee, for an undisclosed sum.
In February 2022, Japan’s UCC Holdings acquired
Suntory Coffee Australia for $158.4m. The Australian coffee business group comprises of major brands including Toby’s Estate, Caffe L'Affare, and Atomic Coffee Roasters.