The collaboration with the city-wide celebration, which is forecast to host more than 20 million global visitors, continues COFE App’s strategic expansion into Saudi Arabia
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COFE App will host COFE Shops across seven booths at the event, representing international franchises and local coffee roasters | Photo credit: Riyadh Season 2022
Kuwaiti online coffee marketplace COFE App has been announced an official partner of Riyadh Season 2022, a city-wide celebration of the Saudi Arabian capital and its culture.
Launched on 22 October 2022, this year’s Riyadh Season is spread over 15 locations each showcasing a global range of events and activities focused on boosting Saudi Arabia’s economic and tourist activity.
As part of the partnership, COFE App will host COFE Shops across seven booths at the event, representing international franchises and local coffee roasters. Via COFE App’s digital platform, Riyadh Season’s attendees can pre-order, pay and pick-up their coffee from any of the COFE App counters.
“We are very proud to be working with the organisers for the Riyadh Season 2022 and can’t wait to welcome visitors from around the world. At COFE we are all about improving people’s experiences and fully understand that an immersive event such as Riyadh Season will mean a whole lot of coffee to keep people going! We thank the organisers for putting together such a global experience and hope that visitors will really appreciate the work gone into making it happen,” said Ali Al Ebrahim, CEO, COFE App.
The Riyadh Season 2022 partnership follows COFE App’s continued expansion into Saudi Arabia. In March 2022, the company acquired Saudi Arabian digital ordering app Kaffeen, before launching a Siri feature on iPhone and Apple watch devices, making coffee ordering faster and more efficient for its users.