The US drive-thru chain highlights Christine Barone's leadership skills and 'deep knowledge’ of the coffee and service industries as key in driving the company’s next phase of growth
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Dutch bros currently operates over 640 outlets and expects to open 150 new locations next year | Photo credit: Dutch Bros
Dutch Bros has appointed Christine Barone as President to oversee its next phase of growth as the drive-thru coffee chain seeks to reach 800 stores by the end of 2023 and 4,000 within the next 15 years.
Barone, who previously served as Senior Vice President of Food, Evenings and Licensed Stores at Starbucks, will officially take up the role in January and report to Dutch Bros CEO Joth Ricci.
Since leaving Starbucks in 2016, Barone has served as CEO of Arizona-based restaurant and lifestyle brand True Food Kitchen.
The company said Barone’s leadership experience, deep knowledge of the coffee and service industries and digital marketing expertise will support its next phase of growth.
The Oregon-based drive-thru chain currently operates over 640 outlets and expects to open 150 new locations next year.
“I’m inspired by the vision of the co-founder and the executive leadership and excited by Dutch Bros’ future. I’m looking forward to helping the brand navigate its next phase of growth and continue making a meaningful difference in the lives of customers and employees. As a team, we will continue to build on Dutch Bros’ unique culture and celebrate the people and actions that make this company great,” Barone said.
Dutch Bros achieved 53% year-on-year sales growth in its third quarter, reaching revenues of $198.6m. The company is expecting full-year sales of at least $725m.