Hur will lead SPC Group subsidiary Paris Croissant, which controls the Paris Baguette coffee and bakery chain alongside international licensed stores of the Caffè Pascucci, Jamba Juice and Shake Shack brands
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A Paris Baguette store in Cambodia | Photo credit: SPC Group
SPC Group has appointed new CEO, Hur Jin-soo, to lead the South Korean retail conglomerate’s Paris Croissant business. Hur, who is the eldest son of SPC Group chairman, Hur Yong-in, will be at the helm of Paris Croissant’s international portfolio of hospitality brands, which include the bakery chain of the same name, as well as around 3,500 Paris Baguette stores in South Korea and 450 international locations across China, the US, Canada, France, Vietnam, Singapore, Cambodia, and Indonesia.
Paris Baguette embarked on a programme of international expansion in 2021, entering the Canadian, Indonesian and Cambodian markets and
announcing its in intention operate 100 US stores by the end of 2021 as part of a wider goal to reach 1,000 locations in the market by 2030.
"The latest personnel reshuffle is aimed to put more effort into the global business and to secure global competitiveness," SPC Group said in a statement.
SPC Group operates a total of 17 hospitality brands in South Korea and internationally, including Caffè Pascucci, Jamba Juice, and Shake Shack. The group also licences intentional locations of Dunkin’ and Baskin Robbins through its BR Korea subsidiary.