Tim Hortons launches retail coffee range in South Korea

Tim Hortons’ first packaged retail coffee range in South Korea | Photo credit: Tim Hortons

Tim Hortons is seeking to grow brand affinity among South Korean consumers with the launch of its first retail packaged coffee range in the country. 
 

The Canadian coffee chain launched in South Korea in December 2023 with an outlet in the Gangnam district of Seoul and currently operates 17 licensed stores across the East Asian country in partnership with franchisee BKR. 

The retail range includes a wholebean Original Blend and ground Original Blend, French Vanilla, Colombian and Maple products. It has been launched at select Lotte Mart grocery stores and will soon be launched at other department store chains and online. 

“Tim Hortons is excited to introduce a new way to experience its high-quality products with the launch of our whole bean and fine grind coffee. Guests can already savour their favourite Tim Hortons beverages in restaurants, and they can now complement that experience at home,” said Mieka Burns, Vice President of Consumer-Packaged Goods, Tim Hortons. 

South Korea has among the highest coffee consumption per capita in the world, with the Korea Economic Institute of America estimating the average adult in the country consumes around 500 cups of coffee per year – more than double the global average. 

Tim Hortons is seeking to reach 150 outlets in South Korea by 2029. In March 2025, Seoul-based BKR highlighted the expansion of its licensed Tim Hortons business as a key contributor to record ₩38.4bn ($26.1m) operating profits last year.