The 355-strong Greek coffee chain plans to operate in 20 international markets by the end of the year following a recent launch in Jordan and upcoming Qatar debut
Mikel Coffee Company has launched in Jordan as part of plans to launch 40 new stores this year | Photo credit: Mikel Coffee Company
Greece’s Mikel Coffee Company is seeking to rebound from Covid-19 disruption by increasing its international presence from 15 markets to 20 by the end of 2022.
The Larissa-based company, which plans to open 40 new stores this year, launched its first outlet in Jordan in August 2022 at Amman’s Golden Gate Mall and is set to enter the Qatari coffee market by the end of September.
A spokesperson for Mikel Coffee Company confirmed that the chain is close to finalising new partnerships in Europe and America and expects to open its first Californian store by late December.
World Coffee Portal research shows Greece was among 14 European markets that maintained positive outlet growth during the peak of the pandemic in 2020.
Mikel Coffee Company, which launched in 2011, opened 20 new international stores and entered four new markets during the pandemic, including in Kuwait and Oman, but said that expansion was hindered in its key Asian growth market due to disrupted supply chains and logistics in the region.
The majority, 271, of Mikel Coffee Company’s stores are in its native Greece. In 2021, the Greek branded café market exceeded 1,900 stores. World Coffee Portal forecasts the market to reach 2,360 outlets by 2027.
Vasileia Fanarioti discussed the relationship between Greece’s coffee chain and the domestic tourism market in Issue 10 of 5THWAVE magazine.