The Swedish coffee group took a 50% stake in Viborg-based Peter Larsen Kaffe in 2002 and has acquired the remaining shares from CEO Claus Bertelsen, who will step down from the role in July 2025
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Claus Bertelsen (pictured) will step down as CEO of Peter Larsen Kaffe at the end of July 2025 | Photo credit: Peter Larsen Kaffe
Swedish coffee group Löfbergs will take full ownership of Danish coffee roaster Peter Larsen Kaffe in a move that will see the Viborg-based brand’s CEO Claus Bertelsen step down at the end of July 2025.
Bertelsen has served as CEO of Peter Larsen Kaffe since 2004 – two years after Swedish coffee group Löfbergs acquired a 50% stake in the coffee roaster and packaged coffee brand.
In a press release, Peter Larsen Kaffe, which produces packaged wholebean, ground, instant and ready-to-drink (RTD) coffee, said it had increased its market share fivefold and developed into one of Denmark’s leading sustainable coffee companies under Bertelsen’s tenure.
“Claus has done a fantastic job and has made a big difference to the development of both Peter Larsen Kaffe and Löfbergs’ business in Denmark. His decision does not change our long-term commitment to Peter Larsen Kaffe, and the goal is to continue to grow in the Danish market,” said Anders Fredriksson, CEO, Löfbergs.
“Peter Larsen Kaffe has been a part of my whole life, and I’m happy that Löfbergs shares my hope that the business will continue to be an important and valued part of Danish coffee culture in the future,” Bertelsen added.
Founded in 1906, the Karlstad-based coffee group is one of the largest family-owned coffee roasters in the Nordics and one of the world’s largest purchasers of organic and Fairtrade-labelled coffee, producing 12 million cups of coffee per day via its Löfbergs, Peter Larsen Kaffe and Kobbs brands.
Denmark is currently Löfbergs’ second largest market by sales, accounting for 15% of total revenues in 2023.