Hasbean was acquired by Ozone Coffee in June 2018 and will fully switch to the London-based specialty coffee roaster’s branding following several years of collaboration
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An Ozone Coffee store in Ludgate Hill, London | Photo credit: Ozone Coffee
UK specialty coffee roaster Hasbean will officially rebrand as Ozone Coffee on 26 March 2024 following ‘several years of collaboration and careful planning.’
Ozone Coffee acquired Hasbean in June 2018 for an undisclosed sum. Under the terms of the deal, each business maintained their individual brand identity but began sharing offices, roasting facilities and client relationships.
Hasbean updated its coffee packaging in 2022 to adopt the same design as Ozone Coffee and began labelling products as Hasbean by Ozone Coffee in late 2023.
At the time, Hasbean said the visual identity changes reflected closer ‘alignment between the two brands’ and was ‘a small step in our joint journey towards becoming the ultimate coffee hosts’.
In a new blog post, Hasbean said coffee sourcing, roasting, subscriptions and wholesale customers will be unaffected by the full switch to Ozone Coffee branding.
Founded in New Zealand in 1998 as a roastery and café business, Ozone Coffee entered the UK in 2012 and currently operates four outlets across London, alongside two branches in New Plymouth and Auckland, New Zealand. The business is led by Global CEO Lizzie Gurr.