The five-store premium coffee chain is working with franchise consultancy Building Brands for Tomorrow – which also partners with Nothing Before Coffee – to support its expansion plans
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The interior of Tan Coffee’s Jalandhar store | Photo credit: Building Brands for Tomorrow
New Delhi-based Tan Coffee has partnered with franchise consultancy Building Brands for Tomorrow (BBFT) to kickstart outlet expansion across India.
Tan Coffee currently operates five stores across New Delhi, Noida, Chandigarh and Jalandhar. The premium coffee chain is seeking to open 15 new franchised outlets by the end of March 2025 and currently has stores in development in Faridabad, Hyderabad and Mohali.
Tan Coffee’s extensive beverage menu prices single espressos at Rs 150 ($1.80), americanos for Rs 190 ($2.28) and lattes at Rs 250 ($3) – roughly double than at fast-growing value-focused abCoffee but slightly less than fellow premium operator Tata Starbucks.
The New Delhi-based coffee chain also serves a range of flavoured coffee beverages, including Kerala Spiced Cappuccinos, Tiramisu Lattes and Espresso Ginger Ales, under its ‘Hot Innovation’ menu, as well as bubble teas, blended frappes and mocktails.
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“Tan Coffee’s commitment to quality, innovation and customer satisfaction aligns perfectly with BBFT’s vision. Together, we are poised to revolutionise the specialty coffee landscape and create new benchmarks of excellence,” said Rohit Singh, Founder and CEO, BBFT.
Founded in 2022, BBFT has worked with more than 50 restaurants and 15 retail brands seeking to expand through franchising. The consultancy has supported value-focused Nothing Before Coffee to scale from 35 stores to 62 since partnering with the coffee chain in May 2023 and facilitated 14 new outlets for casual dining concept Refections Café last year.