Second Cup Coffee Company to scale presence in ‘vibrant’ Egyptian market

Second Cup Coffee Company’s Almaza Park outlet in Cairo | Photo credit: Second Cup Coffee Company

Second Cup Coffee Company has heralded ‘unprecedented success’ in Egypt following strong outlet growth in 2023. 
 

The Toronto-headquartered coffee chain opened 13 new stores across the North African market last year to reach 21 sites.  

Building on its presence in the cities of Cairo, New Cairo, Giza and Tanta, Second Cup plans to open a further 12 stores in 2024. 

“We are absolutely thrilled with the remarkable growth and success we have achieved in Egypt. Our expansion in this vibrant market is a testament to the strong appeal of our brand, the quality of our coffee, and the dedication of our team,” said Jim Ragas, CEO, Second Cup Coffee Company. 

Founded in Toronto in 1975, Second Cup split into two business entities in 2009 – with Second Cup Café managing stores in Canada and Second Cup Coffee Company managing international locations. 

In April 2021, ownership of the Canadian business changed hands with restaurant franchise group Foodtastic Inc. acquiring Second Cup Café for CA$14m ($11.4m). 

Second Cup Coffee Company now operates 170 stores across 20 markets, with a strong presence in Pakistan, Ghana, Kuwait and Cyprus.  

In October 2023, Second Cup Coffee Company announced it was seeking multi-unit franchise partners to facilitate its market entry in the US.