JDE Peet’s expands UK coffee pod partnership with Costa Coffee

JDE Peet’s has manufactured Costa Coffee-branded coffee pods for its Tassimo machine since 2012 | Photo credit: Costa Coffee

JDE Peet’s has entered into an agreement to manufacture, distribute and sell Costa Coffee-branded aluminium capsules in the UK from September 2024. 
 

The JAB Holding-backed coffee group has manufactured Costa Coffee-branded single-serve coffee pods for its Tassimo coffee pod machine since 2012. The new partnership sees JDE Peet’s extend the range of products available for its Nespresso-compatible L’OR Barista coffee machine, which it launched in the UK in September 2022. 

The manufacture, distribution, and sale of Costa Coffee’s packaged instant, wholebean and ground coffee are not covered by the new partnership. 

“We are excited to expand our collaboration with Costa Coffee. By extending the range of products offered under the L’OR Barista aluminium capsule system, we can offer coffee enthusiasts in Great Britain a wider selection of high-quality, single-serve choices at home. This important collaboration underscores our commitment to premiumisation through our unique coffee brewer technology as we serve more cups globally,” said Fabien Simon, CEO, JDE Peet’s. 

JDE Peet’s was formed in 2019 after Luxembourg-based conglomerate JAB Holding Company merged its Jacobs Douwe Egberts (JDE) and Peet’s Coffee businesses.  

The group, which manages a portfolio of more than 50 coffee and tea brands, invested €110m ($130m) in October 2020 to increase its aluminium coffee capsule production by 60%. A year later the Amsterdam-based coffee group partnered with UK coffee and food-to-go chain Pret A Manger to launch a range of coffee pods in more than 500 Tesco supermarkets and via online retailer Ocado.   

The expanded Costa Coffee partnership comes six months after Swiss coffee pod giant Nespresso agreed  to end its trademark lawsuit with US coffee chain Peet’s Coffee over the design of its coffee pods. 

The lawsuit, filed in March 2022, alleged that California-based Peet’s Coffee sought false association with Nespresso by replicating its capsule design and had caused confusion among consumers by advertising its pods as compatible with Nespresso machines.