The Jakarta-based coffee chain has opened 61 new stores this year as it continues to establish a strong presence across Indonesia’s tier 1, 2 and 3 cities
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Fore Coffee has been expanding its presence in Indonesia’s tier 2 and 3 cities, including Semarang, Makassar and Magelang | Photo credit: Ke Vin
Indonesia’s Fore Coffee is seeking to replicate its outlet growth this year by opening a further 60 new stores in 2025.
The Jakarta-based coffee chain has opened 61 new stores in 2024 – its highest year-on-year increase since 2019 – and now operates 230 outlets across its home market alongside a single site in Singapore.
In a press gathering, Fore Coffee CEO Vico Lomar said the chain’s domestic growth is being driven by a three-tier expansion strategy, with a significant presence in major cities such as Jakarta, Surabaya and Jogja complemented by a growing footprint across Indonesia’s tier 2 and 3 cities, including Semarang, Makassar and Magelang.
Founded in 2018, Fore Coffee closed half of its 118 stores in 2020 to cut costs and streamline operations during the pandemic. The coffee chain began rebuilding its estate in 2021, reaching 96 stores, before growing to 122 sites in 2022 and 172 stores in 2023.
Fore Coffee also expects to open a second site in Singapore in February 2025.
In July 2024, Fore Coffee appointed 2024 World Barista Champion Mikael Jasin as its new Chief of Coffee Innovation. Jasin will lead product innovation and barista training for Fore Coffee while championing Indonesian coffee on the global stage.
Indonesia is the sixth largest branded coffee shop market in East Asia by outlets, with more than 4,700 sites. The market is currently led by domestic chains Janji Jiwa and Kopi Kenangan, which each operate more than 900 stores.
World Coffee Portal’s Project Café East Asia 2024 report forecasts the total Indonesian branded coffee shop market will reach 9,500 outlets by 2029.