The coffee and juice chain currently operates 11 UAE stores in partnership with local franchisee Lavoya Restaurants Group and will use the new site to train staff and host collaboration events
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Lavoya Restaurants Group currently operates 11 Joe & The Juice stores in the UAE | Photo credit: Lavoya Restaurants Group
Joe & The Juice has opened a new café and training campus in Dubai to support outlet growth and staff development across the UAE.
In a press release, the coffee and juice chain’s UAE franchisee Lavoya Restaurants Group said the Dubai Silicon Oasis site will feature a training facility for staff development and learning sessions with industry stakeholders.
The campus also has a dedicated space for recipe development and external collaboration events. Joe & The Juice has previously launched menu items including an iced lavender latte and halloumi sandwich exclusively in the UAE.
Lavoya Restaurants Group opened the first Joe & The Juice store in the Middle East in Dubai in September 2022 and has scaled the brand to 11 UAE outlets.
Copenhagen-based Joe & The Juice views the Middle East as a key growth market and plans to operate 200-300 franchised outlets across the region by 2032.
The 350-store coffee and juice chain's Middle East presence also comprises outlets in Kuwait, Saudi Arabia, Bahrain and Qatar.